CLIENT
CARBGOLD
DATE
04/10/2011
SERVICES
GRAPHICS DESIGN + PRINTING
Carbgold Brand Evolution

Carbgold Pty Ltd is a resource recovery technology company that has been operating for over 15 years. To date they have devised simple logos and logotypes, but have not determined a consolidated brand to represent their operations. Whilst this did not particularly present an issue in the past, the emergence of brand equity and online presence has forced them to re evaluate their current position and build a brand to present to the market.

Idea Catalyst has developed a brand that reflects the innovative nature of the Company and its operations, yet keeping in mind the understated nature of the Directors and key stakeholders. This logo and branding was then carried through to create a professional stationery suite and strong website design and development.