PORTFOLIO

Business Foundations is a Government initiative developed to support small business within Perth. Over a short period of time, the organisation found itself undergoing a significant period of growth, acquiring additional premises and organisations to be included under its umbrella. It was crucial to ensure that all existing efforts and identities were pulled together and a strong branding presence was portrayed to the market.

All aspects of the organisation’s operations were assessed and reviewed. Design aspects were drawn from the existing branding and then complimented with additional attributes. These key elements were then applied to the corporate website, e-newsletter and announcement templates, corporate folders, data sheets and even building signage. As Business Foundations continues to grow, a clear identity paves the way for a consistent understanding and direction of efforts.