Great marketing is based on taking risks to communicate and connect with your audience and key stakeholders.
Idea Catalyst takes these day dreams and 3am thoughts and we turn them into a reality. Weighing up the spectrum of relative elements including creative ideas, opportunities and resources available, methods of execution, what the purpose of the campaign is and how we can measure the success of the mission, within a determined time frame and budget.
Product / Brand Launch and Events
You only get one chance to do it right and timing is everything. Sometimes the launch of a brand or product requires an all-in frenzy of saturated marketing efforts and a big event with all of the ‘bells and whistles’. Then again, the power of subliminal and guerrilla marketing, planting the seed and evoking a viral sense of anticipation can create a hype to be reckoned with. At the end of the day it is all about the ideas, the planning and the roll out of events. We help you to ‘make a splash’.
Social Media and Viral Marketing
Social media is taking over en masse, becoming more sophisticated and gaining ground, not only within a social realm, but as an integral part of business communications. It is important to appreciate opportunity, but also to recognise which channels are best going to represent you and your business, and which channels are going to benefit stakeholder relationships. We help you siphon through the clutter and provide insight and digital strategy solutions to maximise and maintain your presence in these arenas.
Your stakeholders are important, they maintain a genuine interest in your business and its operations so don’t keep them in the dark. From e-newsletters, blogs, journals and publications to corporate reporting and Company annual reports, there are a number of ways to interact with the cogs of your success. Impress them by taking a proactive instead of reactive approach and you will gain the support and trust you deserve.
Everyone loves a good PR stunt, dare to be different. But beware; this is not for the feint hearted. We are talking subliminal and sonic marketing, guerrilla tactics, celebrity endorsement and even flash mobs… get people talking,